Digiday+ Research: Publishers take their focus off events as revenue dips

Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness

Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives

AI to take center stage at Possible conference this week

At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel— feature the capital letters AI In their headlines. And the topic will be pretty inescapable in most of the conversations that take place onstage or around the event. 

Can AI analyses about AI content reveal anything about AI and copyright?

Three AI companies share analyses about copyright concerns, websites blocking web crawlers and how much AI text includes protected content.

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google’s Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data from Digiday+ Research.

Amid digital marketing changes, Ibotta turns to brand-building efforts

It’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention.

Snapchat’s relationship with publishers is still pretty complicated

The recent layoffs have thrown a spanner in the works, while the focus on creators seems even more pronounced.

How PGL used influencer co-streams to supercharge esports viewership

For the brands whose sponsorships and ads form the backbone of esports companies’ revenue strategies, official co-streams represent a bit of a double-edged sword.

Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.

Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business

This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming.

Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront

This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.

‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report

Forbes’s subdomain scandal has the buy-side asking a lot of questions when it comes to programmatic reporting.

CG Life doubles in size by buying a digital shop to expand its health and sciences targeting

Integrated agency CG Life acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space.

Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data

Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly.

Introducing Season 3 of The Return, a podcast about how to help middle management

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

‘We’re such a different company today’: Inside Olipop’s growth strategy with Chad Wilson, head of marketing

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

Publisher strategies: How publishers are optimizing revenue streams

Digiday+ Research: Publishers turn their focus away from subscriptions